SCOM 480 - Global Strategic Communication

3 Credits
Three hours per week.

This course explores comparative analyses of the different strategic communication models and practices worldwide, the implications of convergence of media technologies to the strategic communication industries and understanding the impact of globalization as a technological, economic and cultural phenomenon and its relevance for strategic communications professionals. Consideration is also given to the political, social, economic and historic contexts affecting strategic communication practices across national borders.

Prerequisite(s) COMM 201, COMM 202, COMM 314, SCOM 200 and SCOM 220 with a grade of “C” or better.
Offered (OFFERED AS NEEDED).