May 03, 2024  
2018 - 2020 Undergraduate Catalog 
    
2018 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

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SCOM 480 - Global Strategic Communication


3 Credits
Three hours per week.

This course explores comparative analyses of the different strategic communication models and practices worldwide, the implications of convergence of media technologies to the strategic communication industries and understanding the impact of globalization as a technological, economic and cultural phenomenon and its relevance for strategic communications professionals. Consideration is also given to the political, social, economic and historic contexts affecting strategic communication practices across national borders.

Offered (OFFERED AS NEEDED).



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