Marketing, B.S.

The major in Marketing requires 27 credits beyond the General Education and GSBM Requirements. The 12 credits of required Marketing courses are: MKTG 335 , MKTG 340 , MKTG 420 , and MKTG 495 . Students can choose 9 credits of electives from among the following: MKTG 333 , MKTG 334, MKTG 336 , MKTG 337 , MKTG 338 , MKTG 345 , MKTG 346 , MKTG 419 , MKTG 431 , MKTG 465 , ENTR 351 and BUAD 486 . The 3 credit GSBM elective must be a 300-400 level course selected from outside the student’s major, but within the School of Business and Management.

Requirements for the B.S. Degree in Marketing

A minimum of 120 credit hours are required to graduate with a B.S. in Marketing. These credit hours are distributed as follows:

General Education and University Requirements 42 credits

Business Core and Supporting Courses 48 credits

Required Courses for the Marketing Major 30

Total Credits 120

General Education and University Requirements 42 credits

ENGL 101 - Freshman Composition I 3 Credits EC
ENGL 102 - Freshman Composition II 3 Credits EC
MATH 110 - Algebra, Functions, and Analytic Geometry 3 Credits MQ*
OR
MATH 113 - Introduction to Mathematical Analysis I 4 Credits MQ*
INSS 141 - Digital Literacy and Application Software 3 Credits
XXXX - HH General Education Req. 3 credits HH
XXXX - BP General Education Req. 4 credits with lab BP
XXXX - BP General Education Req.3 credits no lab BP
ECON 211 - Principles of Economics I 3 Credits SB*
XXXX - SB General Education Req. 3 credits SB
XXXX - AH General Education Req. 3 credits AH
XXXX - AH General Education Req. 3 credits AH
XXXX - CT General Education Req. 3 credits CT
XXXX - CI General Education Req. 3 credits CI
ORBM 102 - Freshman Orientation for Business and Management Majors 1 Credits
XXXX - PHYS. Activity or FIN 101 1 credit

Note

*denotes a department required supporting/major course that fulfills the general education requirement and must be completed with a grade of “C” or higher

Business Core and Supporting Courses Required 48 credits

MATH 201 - Calculus for Non-Science Majors 3 Credits
ECON 211 - Principles of Economics I 3 Credits *
ECON 212 - Principles of Economics II 3 Credits
ACCT 201 - Principles of Accounting I 3 Credits
ACCT 202 - Principles of Accounting II 3 Credits
BUAD 202 - Professional Development 3 Credits
BUAD 326 - Business and Society: Ethics and Sustainability 3 Credits
BUAD 327 - Fundamentals of International Business 3 Credits
BUAD 381 - the Legal and Ethical Environment of Business 3 Credits
BUAD 499 - Business Policy 3 Credits
ENGL 357 - Business Writing 3 Credits
FIN 343 - Managerial Finance 3 Credits
INSS 141 - Digital Literacy and Application Software 3 Credits *
INSS 220 - Analytical Decision-Making for Business and Management 3 Credits
INSS 360 - Management Information Systems 3 Credits
MGMT 324 - Organizational Behavior 3 Credits
MGMT 328 - Production and Operations Management 3 Credits
MKTG 331 - Principles of Marketing 3 Credits
BUAD 001 Senior Comprehensive Exam 0 credits

Note

*denotes a department required supporting/major course that fulfills the general education requirement and must be completed with a grade of “C” or higher

Requirements for the Marketing Major 30 credits

MKTG 335 - Consumer Behavior 3 Credits
MKTG 345 - Services Marketing 3 Credits
MKTG 420 - Marketing Research Systems 3 Credits
MKTG 495 - Strategic Marketing Management 3 Credits
XXXX - Marketing Elective 9 credits¹
XXXX - GSBM Elective 3 credits²
XXXX - Free Electives 6 credits

Note

*denotes a department required supporting/major course that fulfills the general education requirement and must be completed with a grade of “C” or higher

1 Marketing Electives must be 3 courses chosen from the following: MKTG 333, MKTG 336, MKTG 338, MKTG 340, MKTG 346, MKTG 419, MKTG 431, MKTG 465, ENTR 351, BUAD 456, BUAD 486

2 GSBM Elective must be chosen from the following: ACCT 300-499, BUAD 300-499, ENTR 300-499, FIN 300-499, HOMG 300-499, INSS 300-499, MGMT 300-499, MKTG 300-499, SSCM 300-499

Suggested Curriculum Sequence

Marketing