MKTG 882 - Seminar in Strategy and Global Marketing

3 hours.
3 Credits

This course examines current literature and cutting edge issues in a variety of marketing areas. The approach is based on student exposure to an intensive series of modules as indicated below by the following examples: Marketing Strategy: This module presents an overview of issues relating to planning, innovation, competitive strategy, and marketing program development. Global Marketing: This module focuses on the strategic issues associated with marketing in diverse international environments.