May 16, 2024  
2020-2022 Graduate School Catalog 
    
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2020-2022 Graduate School Catalog [ARCHIVED CATALOG]

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MKTG 676 - International Marketing

3 hours.
3 Credits

The emphasis of this course is on emerging trends in international marketing including strategic international alliances and implications of decisions as they relate to ethics and social considerations. A project which encompasses a comprehensive economic, cultural, and competitive analysis of a country and an outline of a marketing plan for it will be required.

Offered (AS NEEDED)


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