MKTG 677 - Promotions Marketing

3 hours.
3 Credits

This course highlights the world of promoting products and services in both net and brick and mortar organizations and expecting marketplace impact. Concepts like goal setting, positioning and segmentation, message strategy and tactics, media strategy and the legal, ethical and global implications of promotions and advertising are involved. The course emphasizes cases and projects.

Prerequisite(s) MKTG 675
Offered (AS NEEDED)