ENTR 351 - Introduction to Evidence Based Entrepreneurship

3 credits
3 lecture hours.

This course provides an action-learning environment where prospective innovators and entrepreneurs can learn how to successfully bring their ideas to market. Students will learn about and apply the evidence based entrepreneurship process to case studies. Students will also learn how to commercialize an idea of their own, to work effectively in interdisciplinary teams, and to develop and sustain a growth mindset. Specifically, students will work individually and in teams to identify opportunities, assess market potential, develop and validate business models (using a business model canvas), discover and validate customer needs, develop product/service prototypes, and develop and evaluate financial plans. (Formerly BUAD 351)

Offered (FALL/SPRING)