FACS 381 - Fashion Brand Management and Promotion

3 credits
3 lecture hours.

This course addresses how to build, measure, and manage brands in the fashion retail industry. This course further explores how retailers employ integrated marketing communication systems and merchandising techniques to convey brand and product information and influence consumer behavior.

Prerequisite(s) FACS 101 completed with a grade of “C” or higher and Junior Standing
Offered (SPRING)