Nov 23, 2024  
2024-2026 Undergraduate Catalog 
    
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2024-2026 Undergraduate Catalog
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MKTG 331 - Principles of Marketing

3 credits
3 hours per week.

Marketing forms the foundation of all successful business and non-business transactions. This course introduces the student to the concepts and applications of marketing in society and in the firm and presents an overview of the marketing mix, global marketing, and careers in marketing.

Prerequisite(s) Junior standing in the GSBM
Offered (FALL/SPRING)


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