MKTG 338 - Professional Selling

3 credits
3 hours per week.

This course is a detailed examination of the process and steps in effective selling. It examines the contemporary salesperson’s responsibilities of prospecting, making sales calls and presentations, closing sales, ensuring customer satisfaction. It covers sales pro- motion and territory management.

Prerequisite(s) MKTG 331 completed with a grade of “C” or higher
Offered (FALL/SPRING)