SCOM 230 - Principles of Advertising

3 credits
3 hours per week.

The course provides practical instruction and experience in basic copywriting for various strategic communication media, including print and broadcast media, various collateral media, billboards and other forms. It will focus on developing and applying creative strategies for print and electronic media. [Formerly PRAA 230].

Prerequisite(s) ENGL 101 or ENGL 111 and ENGL 102 or ENGL 112 and COMM 203 completed with grades of “C” or higher
Offered (AS NEEDED)