SCOM 420 - Case Studies in Strategic Communication

3 credits
3 hours per week.

The course will use both successful and unsuccessful strategic communication campaigns to equip students with the skills needed in day-to-day practice. The case studies will help students determine objectives, provide insights into media choice decisions, look at message strategies and develop skills for evaluating the success or failure of particular strategic communication efforts. [Formerly PRAA 420].

Prerequisite(s) COMM 201, COMM 202, SCOM 200, SCOM 220 and SCOM 325 completed with grades of “C” or higher
Offered (AS NEEDED)