SCOM 480 - Global Strategic Communication

3 credits
3 hours per week.

This course explores comparative analyses of the different strategic communication models and practices worldwide, the implications of convergence of media technologies to the strategic communication industries and understanding the impact of globalization as a technological, economic and cultural phenomenon and its relevance for strategic communication professionals. Consideration is also given to the political, social, economic and historic contexts affecting strategic communication practices across national borders.

Offered (AS NEEDED)