ENTR 452 - Business Plan Development

3 Credits
Three lecture hours.

This course provides an action-learning environment where students develop a business plan for a firm. Students will identify and evaluate an opportunity for a new venture and then develop a plan to gather the resources needed to convert the opportunity into a business. Students will examine and develop plans for market, customer, customer service, product/service development, marketing, operations management, human resource, and financial factors which may affect their firm’s success. Students will complete tow key projects: create a business plan for a new venture and manage a working capital simulation for a new venture. This is a course with “Honors” designation. (Formerly BUAD 452).

Prerequisite(s) ENTR 351. Students must pass ENTR 351 with a grade of C or better.
Offered (FALL/SPRING).