Oct 12, 2024  
2018 - 2020 Undergraduate Catalog 
    
2018 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 333 - Marketing in a Digital Environment


3 Credits
Three hours per week.

This course introduces the student to the principles and practices of electronic marketing. It explores strategies and techniques unique to electronic marketing in pricing, product, promotion and distribution as well as integrating e-marketing with business processes. Topics covered include the unique issues pertaining to consumer behavior, ethics and public policy in electronic marketing.

Prerequisite(s) INSS 141  and MKTG 331  with a grade of “C” or better.
Offered (FALL)



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