MKTG 333 - Marketing in a Digital Environment

3 Credits
Three hours per week.

This course introduces the student to the principles and practices of electronic marketing. It explores strategies and techniques unique to electronic marketing in pricing, product, promotion and distribution as well as integrating e-marketing with business processes. Topics covered include the unique issues pertaining to consumer behavior, ethics and public policy in electronic marketing.

Prerequisite(s) INSS 141 and MKTG 331 with a grade of “C” or better.
Offered (FALL)