Oct 12, 2024  
2018 - 2020 Undergraduate Catalog 
    
2018 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 335 - Consumer Behavior


3 Credits
Three hours per week.

This course focuses the marketing concept on customer orientation, wants, needs, and desires so that organizational resources can be used to deliver need-satisfying products and services. It introduces explanatory and predictive models concerning buyers, marketing policy and strategy.

Prerequisite(s) Successful completion of MKTG 331  with a grade of “C” or better.
Offered (FALL, SPRING)



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