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Oct 12, 2024
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MKTG 335 - Consumer Behavior 3 Credits Three hours per week.
This course focuses the marketing concept on customer orientation, wants, needs, and desires so that organizational resources can be used to deliver need-satisfying products and services. It introduces explanatory and predictive models concerning buyers, marketing policy and strategy.
Prerequisite(s) Successful completion of MKTG 331 with a grade of “C” or better. Offered (FALL, SPRING)
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