MKTG 335 - Consumer Behavior

3 Credits
Three hours per week.

This course focuses the marketing concept on customer orientation, wants, needs, and desires so that organizational resources can be used to deliver need-satisfying products and services. It introduces explanatory and predictive models concerning buyers, marketing policy and strategy.

Prerequisite(s) Successful completion of MKTG 331 with a grade of “C” or better.
Offered (FALL, SPRING)