MKTG 338 - Professional Selling

3 Credits
Three hours per week.

This course is a detailed examination of the process and steps in effective selling. It examines the contemporary salesperson’s responsibilities of prospecting, making sales calls and presentations, closing sales, ensuring customer satisfaction. It covers sales pro- motion and territory management.

Prerequisite(s) Successful completion of MKTG 331 with a grade of “C” or better.
Offered (FALL, SPRING)