Oct 12, 2024  
2018 - 2020 Undergraduate Catalog 
    
2018 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 346 - Social Marketing


3 Credits
Three hours per week.

This course provides coverage of marketing activities related to social causes, ideas, and behaviors. These activities are typically carried out by non-profit organizations involved in such areas as education, health care, religion, and philanthropy. The focus of marketing in these areas is to encourage, promote and sustain desirable social behaviors and ideas and to foster community and volunteer support.

Prerequisite(s) MKTG 331  with a grade of “C” or better.
Offered (SPRING)



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