May 01, 2024  
2018 - 2020 Undergraduate Catalog 
    
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2018 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 420 - Marketing Research Systems

3 Credits
Three hours per week.

Students learn the salient features of a total marketing research and information system that encompasses internal reports, marketing intelligence, marketing research and analytical marketing.

Prerequisite(s) Successful completion of MKTG 331 , INSS 141 , and INSS 220  with a grade of “C” or better.
Offered (FALL, SPRING)


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