May 03, 2024  
2018 - 2020 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  About MSU
  Morgan State University Directory
  MSU Academic Calendar
  Student Affairs
  Tuition and Fees
  Division of Academic Outreach and Engagement
  Academic Affairs
  Undergraduate Programs
  Course Descriptions
  General Education Program and University Requirements
  College of Liberal Arts
  School of Global Journalism and Communication
  School of Architecture and Planning
  Earl G. Graves School of Business and Management
  School of Community Health and Policy
  School of Computer, Mathematical, and Natural Sciences
  School of Education and Urban Studies
  School of Engineering
  School of Social Work
  Administrators of the University
  Faculty of Instruction
  Professors Emeriti
  Appendix B
  Campus Map
  My Portfolio
HELP
2018 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MPPD 325 - Audience Ratings and Programming

3 Credits
Three hours per week.

This course explores research techniques to understand audience listening and viewing habits, preferences and choices. Using case studies, this course explores program development, acquisition, scheduling, promotion, formats and program distribution. [Formerly BROA 325].

Prerequisite(s) COMM 201  and COMM 202  with a grade of “C” or better.
Offered (SPRING).


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)