Nov 22, 2024  
2018 - 2020 Undergraduate Catalog 
    
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2018 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MPPD 325 - Audience Ratings and Programming

3 Credits
Three hours per week.

This course explores research techniques to understand audience listening and viewing habits, preferences and choices. Using case studies, this course explores program development, acquisition, scheduling, promotion, formats and program distribution. [Formerly BROA 325].

Prerequisite(s) COMM 201  and COMM 202  with a grade of “C” or better.
Offered (SPRING).


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