MPPD 450 - Media Delivery and Management

3 Credits
Three hours per week.

This course examines the core areas of media operations and management. Special emphasis includes the critical-thinking and problem-solving strategies needed to own and operate a competitive media business, including current policies, economic structures and the cultural parameters of the international media market. Students will also become versed in the evolving applications of new technologies in digital media, including focuses on the creation, management and analysis of mobile applications, web and new media technologies as well as various social media. Students will expand their knowledge and application of these concepts through a combination of individual and collaborative assignments in the School of Global Journalism and Communication.

Prerequisite(s) COMM 201 and COMM 202 and COMM 370 with a grade of “C” or better.
Offered (OFFERED AS NEEDED).