SCOM 200 - Introduction to Strategic Communication

3 Credits
Three hours per week.

This course emphasizes theory and practice associated with the advancement of an organization’s mission, vision, product and/or service. Specifically, the course focuses on the persuasive use of messaging in an organizational context. Students will be introduced to the concepts, skills and issues associated with different types of strategic communications campaigns and the different styles and formats in the development of messages to reach various audiences, both internal and external, to the organization. The goal of the course is to create strategic communicators who are able to understand messaging so that they can facilitate an organization achieving its goals. [Formerly PRAA 200].

Prerequisite(s) COMM 201 and COMM 202 with a grade of “C” or better.
Offered (FALL/SPRING).