SCOM 220 - Strategic Communication Writing

3 Credits
Three hours per week.

This course covers both the basic and foundational principles of message design in traditional business and professional communication, as well as the emerging principles of message design in the digital age. Topics range from message design for traditional print materials and mass media messages to Internet-based materials and social media messages within and outside an organization. [Formerly PRAA 320].

Prerequisite(s) COMM 201, COMM 202 and SCOM 200 with a grade of “C” or better.
Offered (FALL/SPRING).