Marketing, B.S.

The major in Marketing requires 27 credits beyond the General Education and GSBM Requirements. The 12 credits of required Marketing courses are: MKTG 335 , MKTG 340 , MKTG 420 , and MKTG 495 . Students can choose 9 credits of electives from among the following: MKTG 333 , MKTG 334, MKTG 336 , MKTG 337 , MKTG 338 , MKTG 345 , MKTG 346 , MKTG 419 , MKTG 431 , MKTG 465 , ENTR 351 and BUAD 486 . The 3 credit GSBM elective must be a 300-400 level course selected from outside the student’s major, but within the School of Business and Management.

Marketing

Required: 12 Credits

MKTG 335 - Consumer Behavior 3 Credits
MKTG 345 - Services Marketing 3 Credits
MKTG 340 - Global Marketing 3 Credits
MKTG 495 - Strategic Marketing Management 3 Credits

Electives: 12 Credits

MKTG 333 - Marketing in a Digital Environment 3 Credits
MKTG 334 - B-2-B Marketing 3 credits.
MKTG 336 - Retail Management 3 Credits
MKTG 337 - Marketing Channels Management 3 Credits
MKTG 338 - Professional Selling 3 Credits
MKTG 346 - Social Marketing 3 Credits
MKTG 419 - Product Management 3 Credits
MKTG 420 - Marketing Research Systems 3 Credits
MKTG 431 - Advertising and Marketing Communications 3 Credits
MKTG 465 - Special Topics in Marketing 3 Credits
ENTR 351 - Entrepreneurship 3 Credits
BUAD 456 - Special Topics in Business Administration 3 Credits
BUAD 486 - Internship and Field Experience 3 Credits

Note

Junior standing in the School of Business and Management means successful completion of 60 credits in General Education and GSBM Requirements including: MATH 201 , ECON 211 , ECON 212 , ACCT 201 , ACCT 202 (or ACCT 300 ), BUAD 202 , INSS 141 , and INSS 220 .

Suggested Curriculum Sequence

Marketing