Marketing Honors Program, B.S.

Requirements for the Honors B.S. in Marketing

Students in the honors program must follow the Honors curriculum. A minimum of 120 credit hours in the Honors curriculum are required to graduate with an Honors B.S. in Marketing. These credit hours are distributed as follows:

General Education and University Requirements 42 credits

Business Core and Supporting Courses 48 credits

Required Courses for the Marketing Major 30 credits

Total Credits 120

All Supporting, Business Core, and Major Required Courses must be completed with a grade of “C” or higher.

Students in the honors program must follow the honors curriculum.

General Education and University Requirements 42 credits

ENGL 111 - Composition I—Honors 3 credits EC
ENGL 112 - Composition II—Honors 3 credits EC
MATH 110 - Algebra, Functions, and Analytic Geometry 3 credits MQ*
OR
MATH 113 - Introduction to Mathematical Analysis I 4 credits MQ*
INSS 141 - Digital Literacy and Application Software 3 credits IM*
XXXX - HH General Education Req. 3 credits HH
XXXX - BP General Education Req. 4 credits with lab BP
XXXX - BP General Education Req. 3 credits no lab BP
ECON 211 - Principles of Economics I 3 credits SB*
XXXX - SB General Education Req. 3 credits SB
XXXX - AH General Education Req. 3 credits AH
XXXX - AH General Education Req. 3 credits AH
XXXX - CT General Education Req. 3 credits CT¹
HIST 360 - Introduction to the African Diaspora, Honors (CI) 3 credits
XXXX - Phys. Activity or FIN 101 or MIND 101 1 credit
ORBM 112 - Freshman Orientation for Business and Management Majors (Honors Students Only) 1 credits
OR
ORBM 102 - Freshman Orientation for Business and Management Majors 1 credits

Note

*denotes a department required supporting/major course which may fulfill a general education requirement and must be completed with a grade of “C” or higher

1 In order to fulfill the Honors CT requirement students must choose and successfully completed one of the following courses: PHIL 119, ARCH 105, COMM 300, or MHTC 340

Please see General Education Requirements Distribution Areas for courses that satisfy General Education Requirements where not specified by the department

Business Core and Supporting Courses Required Honors 48 credits

MATH 201 - Calculus for Non-Science Majors 3 credits
ECON 211 - Principles of Economics I 3 credits *
ECON 212 - Principles of Economics II 3 credits
ACCT 201 - Principles of Accounting I 3 credits
ACCT 202 - Principles of Accounting II 3 credits
MGBU 202 - Professional Development 3 credits
OR
MGBU 212 - Professional Development (Honors Students Only) 3 credits
MGBU 326 - Business, Ethics and Society 3 credits
MGBU 327 - Fundamentals of International Business 3 credits
MGBU 381 - The Legal and Ethical Environment of Business 3 credits
MGBU 499 - Business Policy 3 credits
OR
MGBU 498 - Business Policy (Honors Students Only) 3 credits
ENGL 357 - Business Writing 3 credits
FIN 343 - Managerial Finance 3 credits
INSS 141 - Digital Literacy and Application Software 3 credits *
INSS 360 - Management Information Systems 3 credits
MGBU 324 - Organizational Behavior 3 credits
MKTG 331 - Principles of Marketing 3 credits
SSCM 220 - Business Statistics 3 credits
SSCM 328 - Supply Chain and Operations Management 3 credits
MGBU 001 Senior Comprehensive Exam 0 credits

Note

*denotes a department required supporting/major course which may also fulfill a general education requirement and must be completed with a grade of “C” or higher

Requirements for Marketing Major Honors Program 30 credits

MKTG 335 - Consumer Behavior 3 credits
MKTG 345 - Services Marketing 3 credits
MKTG 420 - Marketing Research Systems 3 credits
MKTG 495 - Strategic Marketing Management 3 credits
XXXX - MKTG Electives 9 credits²
XXXX - GSBM Elective 3 credits³
XXXX - Free Elective 6 credits⁴
MGBU 108 - Honors Seminar – Introduction to Professional Development I 0 credits
MGBU 109 - Honors Seminar – Introduction to Professional Development II 0 credits
MGBU 208 - Honors Seminar Intermediate Professional Development I 0 credits
MGBU 209 - Honors Seminar – Intermediate Professional Development II 0 credits
MGBU 308 - Honors Seminar – Advanced Professional Development I 0 credits
MGBU 309 - Honors Seminar – Advanced Professional Development II 0 credits
MGBU 408 - Honors Seminar - Senior Professional Development I 0 credits
MGBU 409 - Honors Seminar - Senior Professional Development II 0 credits

Note

1 In order to satisfy the CT requirement in the honors curriculum a student must complete one of the following courses: PHIL 119 , ARCH 105 , COMM 300 , or MHTC 340

2 For Marketing Majors: Nine (9) credits of electives must be chosen from any MKTG course (300-499) not required or already taken or any GSBM course (300-499) not required or already taken

3 GSBM Elective: Any GSBM course (300-499) not required or already taken

4 FREE ELECTIVE – Any three (3) credit course that is not a general education, core, or major requirement

Total Credits 120

Suggested Curriculum Sequence

Marketing Honors Program Curriculum Sequence