Marketing Curriculum Sequence

Suggested Curriculum Sequence

This curriculum guide is a tool for planning. Matriculated students and advisors should consult Degree Works before and after registration for classes each semester to track academic progress.

All Supporting, Business Core, and Major Required Courses must be completed with a grade of “C” or higher.

First Year (Semester One): 14 Credits

ENGL 101 - Composition I 3 credits EC
XXXX - SB General Education Req. 3 credits SB
MATH 110 - Algebra, Functions, and Analytic Geometry 3 credits MQ*
XXXX - BP General Education Req. 4 credits with lab
ORBM 102 - Freshman Orientation for Business and Management Majors 1 credits

First Year (Semester Two): 16 Credits

ENGL 102 - Composition II 3 credits EC
XXXX - HH General Education Req. 3 credits HH
INSS 141 - Digital Literacy and Application Software 3 credits IM*
XXXX - BP General Education Req.3 credits no lab BP
XXXX - PHYS. Activity or FIN 101 1 credit
XXXX - Free Elective 3 credits⁴

Second Year (Semester One): 15 Credits

MGBU 202 - Professional Development 3 credits
MATH 201 - Calculus for Non-Science Majors 3 credits
ACCT 201 - Principles of Accounting I 3 credits
XXXX - AH General Education Req. 3 credits AH
ECON 211 - Principles of Economics I 3 credits SB*

Second Year (Semester Two): 15 Credits

ACCT 202 - Principles of Accounting II 3 credits
XXXX - AH General Education Req. 3 credits AH
SSCM 220 - Business Statistics 3 credits
XXXX - CT General Education Req. 3 credits CT
ECON 212 - Principles of Economics II 3 credits

Third Year (Semester One): 15 Credits

ENGL 357 - Business Writing 3 credits
MGBU 324 - Organizational Behavior 3 credits
FIN 343 - Managerial Finance 3 credits
MKTG 331 - Principles of Marketing 3 credits
XXXX - CI General Education Req. 3 credits CI

Third Year (Semester Two): 15 Credits

MGBU 326 - Business, Ethics and Society 3 credits
MGBU 327 - Fundamentals of International Business 3 credits
MGBU 381 - The Legal and Ethical Environment of Business 3 credits
MKTG 335 - Consumer Behavior 3 credits
INSS 360 - Management Information Systems 3 credits

Fourth Year (Semester One): 15 Credits

SSCM 328 - Supply Chain and Operations Management 3 credits
MKTG 345 - Services Marketing 3 credits
MKTG 420 - Marketing Research Systems 3 credits
XXXX - Marketing Elective 3 credits¹
XXXX - Marketing Elective 3 credits¹

Fourth Year (Semester Two): 15 Credits

MGBU 499 - Business Policy 3 credits
MKTG 495 - Strategic Marketing Management 3 credits
XXXX - GSBM Elective 3 credits²
XXXX - Marketing Elective 3 credits¹
XXXX - Free Elective 3 credits⁴

Total Credit Hours: 120

*denotes a course that is required by the department as a supporting/major course that may fulfill the general education requirement and must be completed with a grade of “C” or higher

Please see General Education Requirements Distribution Areas for courses that satisfy General Education Requirements where not specified by the department

1 In order to satisfy the CT requirement in the curriculum a student must complete one of the following courses: PHIL 109, ARCH 105, COMM 300, or MHTC 340

2 For Marketing Majors: Nine (9) credits of electives must be chosen from any MKTG (300-499) course not required or already taken or any GSBM (300-499) course not required or already taken

3 GSBM Elective: Any GSBM course (300-499) not required or already taken

4 Free Elective is any three (3) credit course that is not a general education, core, or major requirement