Marketing Honors Program, B.S.

Students in the honors program must follow the honors curriculum.

General Education and University Requirements 42 credits

ENGL 111 - Freshman Composition I—Honors 3 Credits EC
ENGL 112 - Freshman Composition II—Honors 3 Credits EC
MATH 110 - Algebra, Functions, and Analytic Geometry 3 Credits MQ*
OR
MATH 113 - Introduction to Mathematical Analysis I 4 Credits MQ*
INSS 141 - Digital Literacy and Application Software 3 Credits IM*
XXXX - HH General Education Req. 3 credits HH
XXXX - BP General Education Req. 4 credits with lab BP
XXXX - BP General Education Req. 3 credits no lab BP
ECON 211 - Principles of Economics I 3 Credits SB*
XXXX - SB General Education Req. 3 credits SB
XXXX - AH General Education Req. 3 credits AH
XXXX - AH General Education Req. 3 credits AH
XXXX - CT General Education Req. 3 credits CT¹
HIST 360 - Introduction to the African Diaspora, Honors (CI) 3 Credits
ORBM 102 - Freshman Orientation for Business and Management Majors 1 Credits
OR
ORBM 112 - Freshman Orientation for Business and Management Majors 1 Credits
XXXX - Phys. Activity or FIN 101 1 credit

Note

*denotes a department required supporting/major course which may fulfill a general education requirement and must be completed with a grade of “C” or higher

1 In order to fulfill the Honors CT requirement students must choose and successfully completed one of the following courses: PHIL 119, ARCH 105, COMM 300, or MHTC 340.

Business Core and Supporting Courses Required Honors 48 credits

MATH 201 - Calculus for Non-Science Majors 3 Credits
ECON 211 - Principles of Economics I 3 Credits *
ECON 212 - Principles of Economics II 3 Credits
ACCT 201 - Principles of Accounting I 3 Credits
ACCT 202 - Principles of Accounting II 3 Credits
BUAD 202 - Professional Development 3 Credits
OR
BUAD 212 - Professional Development (Honors) 3 Credits
BUAD 326 - Business and Society: Ethics and Sustainability 3 Credits
BUAD 327 - Fundamentals of International Business 3 Credits
BUAD 381 - the Legal and Ethical Environment of Business 3 Credits
BUAD 499 - Business Policy 3 Credits
OR
BUAD 498 - Business Policy (Honors Students Only) 3 Credits
ENGL 357 - Business Writing 3 Credits
FIN 343 - Managerial Finance 3 Credits
INSS 141 - Digital Literacy and Application Software 3 Credits *
INSS 220 - Analytical Decision-Making for Business and Management 3 Credits
INSS 360 - Management Information Systems 3 Credits
MGMT 324 - Organizational Behavior 3 Credits
MGMT 328 - Production and Operations Management 3 Credits
MKTG 331 - Principles of Marketing 3 Credits
BUAD 001 Senior Comprehensive Exam 0 credits

Note

*denotes a department required supporting/major course which may also fulfill a general education requirement and must be completed with a grade of “C” or higher

Requirements for Marketing Major Honors Program 30 credits

MKTG 335 - Consumer Behavior 3 Credits
MKTG 345 - Services Marketing 3 Credits
MKTG 420 - Marketing Research Systems 3 Credits
MKTG 495 - Strategic Marketing Management 3 Credits
XXXX - MKTG Electives 9 credits¹
XXXX - GSBM Elective 3 credits²
BUAD 108 - Honors Seminar – Introduction to Professional Development I 0 Credits
BUAD 109 - Honors Seminar – Introduction to Professional Development II 0 Credits
BUAD 208 - Honors Seminar Intermediate Professional Development I 0 Credits
BUAD 209 - Honors Seminar – Intermediate Professional Development II 0 Credits
BUAD 308 - Honors Seminar – Advanced Professional Development I 0 Credits
BUAD 309 - Honors Seminar – Advanced Professional Development II 0 Credits
BUAD 408 - Honors Seminar - Senior Professional Development I 0 Credits
BUAD 409 - Honors Seminar - Senior Professional Development II 0 Credits

Note

1 MKTG Electives must be three courses chosen from the following: MKTG 333. MKTG 336, MKTG 338, MKTG 340, MKTG 346, MKTG 419, MKTG 431, MKTG 465, ENTR 351, BUAD 456, BUAD 486

2 GSBM Elective must be one course chosen from the following: ACCT 300-499, BUAD 300-499, ENTR 300-499, FIN 300-499, HOMG 300-499, INSS 300-499, MGMT 300-499, MKTG 300-499, SSCM 300-499

Total Credits 120

Suggested Curriculum Sequence

Marketing Honors Program