ENTR 384 - Entrepreneurial Opportunity Recognition

3 credits
3 hours per week.

This course examines the theory and practice of entrepreneurial opportunity recognition. Students will learn about and practice applying active search, passive search, fortuitous discovery, creation of opportunities, and effectuation. Students will use multiple opportunity recognition processes to identify and evaluate an opportunity to gain a deeper understanding of the relative merits of different approaches. (Formerly BUAD 384).

Prerequisite(s) ENTR 351 completed with a grade of “C” or higher
Offered (FALL)