MKTG 419 - Product Management

3 credits
3 hours per week.

Product management involves managing the entire marketing operation of a product from its inception to final customer distribution. This course focuses on both strategic issues, such as product development, positioning, and branding, as well as tactical aspects, such as researching customer needs, managing the product commercialization process, organizing promotions, and sales tracking.

Prerequisite(s) MKTG 331 completed with a grade of “C” or higher
Offered (SPRING)