Nov 21, 2024  
2024-2026 Undergraduate Catalog 
    
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2024-2026 Undergraduate Catalog
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MKTG 420 - Marketing Research Systems

3 credits
3 hours per week.

Students learn the salient features of a total marketing research and information system that encompasses internal reports, marketing intelligence, marketing research and analytical marketing.

Prerequisite(s) MKTG 331  and INSS 141 , and INSS 220  or SSCM 220  completed with grades of “C” or higher
Offered (FALL/SPRING)


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