MKTG 431 - Advertising and Marketing Communications

3 Credits
Three hours per week.

This course emphasizes an understanding and application of the principles of marketing communications from a managerial perspective. It will focus on advertising, sales promotion, and public relations with special attention to the economic, sociological and psychological aspects of behavior.

Prerequisite(s) Successful completion of MKTG 335 with a grade of “C” or better.
Offered (FALL)