Mar 28, 2024  
2018-2020 Graduate School Catalog 
    
2018-2020 Graduate School Catalog [ARCHIVED CATALOG]

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MKTG 881 - Consumer and Organizational Buying Behavior


Three hours.
3 Credits

This seminar examines the literature to provide a solid foundation for consumer behavior analysis from a cross-disciplinary perspective. Coverage is given to research in psychology, organizational behavior, decision sciences and marketing that relate to various aspects of buyer behavior. Emphasis is placed on critical evaluation of the research, as well as on identifying topics that warrant further exploration.



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