Mar 28, 2024  
2018-2020 Graduate School Catalog 
    
2018-2020 Graduate School Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 567 - Marketing and the Social Environment (Formerly Marketing Management)


Three hours.
3 Credits

This course combines both the fundamental concepts of marketing goods and services in a competitive marketplace and the increasing complexity of the social environment as it affects the organization and customers. The course is organized around the basic notions of pricing, marketing, advertising and promotion with a strong orientation to social responsibility.



Add to Portfolio (opens a new window)