Apr 20, 2024  
2018-2020 Graduate School Catalog 
    
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2018-2020 Graduate School Catalog [ARCHIVED CATALOG]

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MKTG 681 - Marketing in the Services Organization

Three hours.
3 Credits

Marketing services is a complex effort by an organization. Through cases, the course analyzes key processes in the delivery of process designed to satisfy customers. Analytical techniques are stressed and applied to a variety of cases and projects in industries like hospitality, health care, tourism, education, and transportation.

Prerequisite(s) MKTG 675 


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