MKTG 495 - Strategic Marketing Management

3 Credits
Three hours per week.

This is a capstone course with a “big picture,” environmental focus that examines major managerial problems in marketing. Cases, computer simulations, and literature on strategic marketing management are utilized to enhanced student competence with the principles and processes of strategic market planning, and the development, implementation, and control of marketing plans and programs.

Prerequisite(s) MKTG 335, MKTG 420 with a grade of “C” or better and Senior standing in the GSBM.
Offered (FALL, SPRING)