ENTR 384 - Entrepreneurial Opportunity Recognition

3 Credits
Three hours per week.

This course examines the entrepreneurial opportunity recognition process. Discussion of psychological, demographic, economic, social network, marketing, and finance factors will help students better understand how to take an initial new venture concept or idea and turn it into an entrepreneurial opportunity. Students will develop networking and presentation skills, as well as refine their ability to conduct market research and prepare financial projections. (Formerly BUAD 384).

Prerequisite(s) FIN 343, MKTG 331, and MGMT 324.
Offered (FALL)