MKTG 337 - Marketing Channels Management

3 Credits
3 hours per week.

Marketing channels are the most enduring aspect of marketing strategy. The strategic management of marketing channels involves the design and operation of a distribution network to pro- vide ongoing contact with targeted customers, as well as logistics, which focuses on providing product/service availability at the appropriate times and places in the marketing channel.

Prerequisite(s) MKTG 331 completed with a grade of “C” or higher
Offered (FALL)