MKTG 431 - Advertising and Marketing Communications

3 Credits
3 hours per week.

This course emphasizes an understanding and application of the principles of marketing communications from a managerial perspective. It will focus on advertising, sales promotion, and public relations with special attention to the economic, sociological and psychological aspects of behavior.

Prerequisite(s) MKTG 335 completed with a grade of “C” or higher
Offered (FALL)