SCOM 355 - Strategic Communication and Social Media

3 Credits
3 hours per week.

This course is designed to provide students with an understanding of how social media tools relate to the practice of strategic communication, including marketing, advertising, public relations and not-for-profits, as well as the impact of the social media on societies and marketplaces. The course will balance academic considerations and practical applications, incorporating the use of social media and other relevant tools. Students will participate in virtual community discourse, create content and interact with other professionals in the field and reflect critically on their experiences. This course will help foster the skill in applying the core principles and practices of strategic communication to social media in productive, creative, intelligent and ethical ways.

Prerequisite(s) COMM 201, COMM 202, COMM 240 and SCOM 200 completed with grades of “C” or higher
Offered (AS NEEDED)