SCOM 402 - Persuasion and Persuasive Writing

3 Credits
3 hours per week.

The course explores theories and techniques of persuasion in social and mass contexts as they are applied to contemporary society. Areas of concern include government, politics, strategic communication and more. Emphasis will also be placed on writing persuasive messages. Commercials, public service announcements and public statements are examples. [Formerly SPCH 402].

Prerequisite(s) COMM 201, COMM 202 and SCOM 220 completed with grades of “C” or higher
Offered (AS NEEDED)