SCOM 301 - Understanding Digital Media Analytics

3 Credits
3 lecture hours.

This course provides an essential foundation in digital analytics software using industry recognized platforms such as Hubspot, Google Analytics, Radian 6, Facebook Insights, Sprout Social and other native social media metric dashboards. The course is designed to help students understand the nature and importance of digital analytics and social media monitoring. After completing this course, students will bee able to evaluate and analyze the outcomes of digital media campaigns through the use of digital analytics platforms and make data-driven decisions.

Prerequisite(s) ENGL 101 or ENGL 111, and ENGL 102 or ENGL 112 completed with grades of “C” or higher
Offered (AS NEEDED)