Oct 31, 2025  
2022-2024 Undergraduate Catalog 
    
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2022-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 331 - Principles of Marketing

3 credits
3 hours per week.

Marketing forms the foundation of all successful business and non-business transactions. This course introduces the student to the concepts and applications of marketing in society and in the firm and presents an overview of the marketing mix, global marketing, and careers in marketing.

Prerequisite(s) Junior standing in the GSBM
Offered (FALL/SPRING)


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