MPPD 325 - Audience Ratings and Programming

3 credits
3 hours per week.

This course explores research techniques to understand audience listening and viewing habits, preferences and choices. Using case studies, this course explores program development, acquisition, scheduling, promotion, formats and program distribution. [Formerly BROA 325].

Prerequisite(s) COMM 201 and COMM 202 completed with grades of “C” or higher
Offered (AS NEEDED)