SCOM 225 - Strategic Communication Theory and Practice

3 credits
3 hours per week.

The course covers the application of communication theory and social science methods to the research, planning, communication, and evaluation aspects of the strategic communication process in business, government, associations, and other organizations. Also addressed will be the evolution of SCOM principles and practice directed from the theoretical perspective through its influences on in-house SCOM function and agency SCOM. Focus is on the theoretical context of different types of SCOM activity, supplemented by intense practical assignments to encourage a ”learning-by-doing” approach. [Formerly PRAA 220].

Prerequisite(s) COMM 201, COMM 202 and SCOM 200 completed with grades of “C” or higher
Offered (AS NEEDED)