SCOM 451 - Strategic Communication and Politics

3 credits
3 hours per week.

The course examines the roles and uses of strategic communication in the political arena. Topics will include the roles strategic communication has played in political campaigns, the ethics of damage control and “spin”, the ways public relations and advertising have affected our views of candidates and political officials and topical issues of importance and concern. Case studies will be used for analysis and review. [Formerly PRAA 451].

Offered (AS NEEDED)