SCOM 335 - Health Communication Campaigns

3 credits
3 lecture hours.

This course is designed to provide a broad overview and deep exploration into the evolving body of relevant health communication research and practice of designing, implementing and evaluating health communication campaigns. The course emphasizes strategic communication approaches, including mass media, social networking and new digital information technologies.

Prerequisite(s) COMM 201, COMM 202, COMM 204, SCOM 200 and SCOM 220 completed with grades of “C” or higher
Offered (AS NEEDED)