SCOM 230 - Copywriting and Visualization

3 Credits
Three hours per week.

The course provides practical instruction and experience in basic copywriting for various strategic communication media, including print and broadcast media, various collateral media, billboards and other forms. It will focus on developing and applying creative strategies for print and electronic media. [Formerly PRAA 230].

Prerequisite(s) COMM 201, COMM 202, SCOM 200 and SCOM 220 with a grade of “C” or better.
Offered (OFFERED AS NEEDED).