SCOM 325 - Strategic Communications Campaigns

3 Credits
Three hours per week.

This course emphasizes best practices in strategic communication for internal and external publics, as socially responsible citizens and professional practitioners. The course involves planning for diverse populations, including global stakeholders. [Formerly PRAA 325].

Prerequisite(s) COMM 201, COMM 202, COMM 204, SCOM 200 and SCOM 220 with a grade of “C” or better.
Offered (FALL/SPRING).