SCOM 425 - Issues Management

3 Credits
Three hours per week.

This course focuses on the study of the impact of public policy and emerging issues on corporate and social responsibility and government relations, including policy research. It emphasizes the evaluation of communications, marketing and advertising strategies as they positively and negatively impact client relations and business practices. The course also provides an understanding of how crises affect an organization’s strategic communications efforts. Students will learn how to recognize, analyze and understand crises and to develop and implement appropriate communication responses and crises management plans.

Prerequisite(s) COMM 201, COMM 202, SCOM 200 and SCOM 220 with a grade of “C” or better.
Offered (OFFERED AS NEEDED).