SCOM 430 - Media Planning

3 Credits
Three hours per week.

This course focuses on selecting, scheduling and buying of advertising media time and space. The course also introduces students to the strategies, techniques and problems of planning and buying media. Students will learn how to buy space and time effectively and economically. There is also focus on the use of computer software for solving media problems. [Formerly PRAA 430].

Prerequisite(s) COMM 201, COMM 202, SCOM 200 and SCOM 220 with a grade of “C” or better.
Offered (OFFERED AS NEEDED).